Hammerson has signed up café and lifestyle brand EL&N Café for a space at Birmingham’s Bullring as part of its strategy to enliven its assets through new occupiers, brands and concepts.
The ‘most instagrammable café in the world’ has taken nearly 8,000 square feet of space on bustling New Street for its first outlet in the Midlands.
EL&N opened its first café in London’s Mayfair and subsequently expanded across the Middle East and Europe with launches in Doha, Kuwait City, Dubai, Milan and Edinburgh. The restaurant is known for its intricate floral displays and pink décor.
The Bullring menu will include the brand’s assortment of afternoon tea items, an all day brunch selection and patisserie products made by its in-house pastry team.
The signing follows news that Birmingham City Council has unanimously approved Hammerson’s plans to transform the former John Lewis department store at the city’s Grand Central into 200,000 square feet of modern wellbeing-designed offices.
