ebay has agreed to acquire Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication.
The move marks a key investment in the online marketplace’s growing pre-loved fashion category.
According to eBay, Certilogo’s platform empowers brands and designers to manage the lifecycle of their garments, while providing consumers a seamless way to confirm authenticity, access reliable information about branded items, and activate circular services.
eBay has also announced that it has appointed fashion stylist and pre-loved fashion advocate Amy Bannerman as its in-house pre-loved style director.
