eBay UK is collaborating with Pinterest on Christmas-themed idea ads with a paid partnership campaign as it looks to reach new audiences.

With the content aiming to inspire Pinners to celebrate ‘Christmas Your Way’, the marketplace has enlisted the help of top UK Pinterest creators Poppy Deyes, Making the Manor and Tiffany Grant-Riley to offer DIY design and gifting inspiration to highlight eBay’s home and garden offering.

Home decor is the top category on Pinterest and the platform has recently seen a 3.5% uplift in searches for ‘Christmas decor DIY’.