Diet Coke has appointed supermodel Kate Moss as creative director of its brand in its 40th anniversary year.
In statement, The Coca-Cola Company said Moss will bring to life the new Diet Coke ‘Love What You Love’ campaign by bringing her unique aesthetic and style to the brand. She will also build on Diet Coke’s legacy of partnering with some of the world’s leading fashion designers.
The move marks the appointment of Diet Coke’s first creative director in over a decade.
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