Deliveroo has joined forces with WHSmith as it continues to expand further from its traditional takeaway delivery business.
Deliveroo has today announced it will soon be able to deliver a raft of products, from printer cartridges to bestselling novels, to customers in under 20 minutes.
It is Deliveroo’s first major leap into general merchandise although the company has rapidly grown its retail operation since the pandemic struck, linking up with supermarkets such as Sainsbury’s and Waitrose.
WHSmith is launching the partnership on Tuesday in Reading, Berkshire, and will roll this across nine more stores over the next week. The trial will offer about 600 WHSmith products to customers.
It comes after the retailer suffered a tough 2021 as its airport and train station stores continued their recovery following the heavy impact of the pandemic.
