E-bike brand Cowboy has launched a retail partner network as it looks to expand its retail and service presence across Europe.
The move is designed to complement its current online sales channels, branded stores and mobile network of mechanics and test riders with the addition of independent bike shops across Europe. This means that customers within Belgium, France, the Netherlands, Germany and the UK will be able to trial and shop Cowboy’s C4 and C4 ST models, while existing customers will benefit from increased access to servicing and repairs.
The company is aiming to sign up 300 new retail partners in 60 European cities by the end of the year.
The launch of the retail partner network marks a major step forward in Cowboy’s offline presence in Europe. The company has also recently launched within the Selfridges department store in London.
Cowboy has also relaunched its subscription service in Germany and The Netherlands this month to enable customers to rent Cowboy e-bikes via its subscription partner Grover from €124.90 per month.
