Co-op is set to add to its support of the DEC Ukraine Humanitarian Appeal, by being the first to announce it will stock Ukraine’s much-loved beer brand, Chernigivske, from the end of April.
As Ukraine’s most loved beer brand, Budweiser Brewing Group is newly introducing Chernigivske to the UK market.
Sales of the beer will add to the support that Co-op is giving to the DEC Ukraine Humanitarian Appeal, an appeal for which Co-op has already raised over £1 million.
Budweiser Brewing Group’s profits will be distributed across designated NGOs, including Caritas International.
Customers will be able to purchase Chernigivske (ABV 4.8%) in 10x440ml packs from their local Co-op for £10, complete with vibrant packaging in the Ukrainian colours.