The Beauty brand Clarins UK has launched an online editorial hub called Beauty Daily.
Clarins UK said the new platform will aim to bring together data-driven advice on skincare. This will include providing expert insights from industry insiders and professionals such as dermatologists, doctors, wellness consultants, make-up artists and nutritionists through a series of “listicles”, interviews and features.
The brand said the platform will also help it to further develop authority within the beauty and wellness space and increase its online visibility within the UK market.
Clarins has partnered with London based digital agency Green Park on the project.
