Carhartt has appointed Tara Roemke as vice president of global merchandising.
In her new position, she will serve as the general manager of Carhartt’s Men’s and Carhartt Company Gear businesses whilst reporting to Susan Hennike, Carhartt’s chief brand officer.
Roemke has more than 20 years’ product management and merchandising experience gained from working with some of the world’s largest clothing brands. She previously worked with Ariat International where her most recent role was vice president of apparel and denim product management. Prior to that, she spent four years at Levi Strauss and two years at Gap Inc.
Established in 1889, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt.
