Card Factory has chosen Coventry as the location for the launch of a new format ‘model store’ as it looks to improve the shopping experience.
Part of its ‘Opening Our New Future’ strategy, the move marks the first time the greeting cards retailer has undertaken a major store format upgrade in over 20 years.
The new format aims to make better use of store space, improve the customer flow and navigation and increase operational efficiencies. The Coventry store will be one of two model stores that will trial digital screens to grow in-store shopper engagement. This will include three screens per store containing a diverse range of content that will change through the day.
Card Factory said customer feedback on the new format and layout will be collected and combined with data analysis of customer behaviour. This will then be used to inform the rollout of the new format and programme of store refurbishments across the wider estate.
