Burberry has launched the ‘Burberry: Freedom to Go Beyond’ collaboration with Minecraft, the globally popular video game, to bring its brand story to its communities in a new and exciting way.
The launch includes a physical capsule collection and a digital range of extensions and experiences in-game, the collaboration allows consumers to both physically and digitally immerse themselves into the Burberry x Minecraft universe.
The collaboration marks the first time that Burberry has partnered with a gaming franchise to create a fully immersive experience, which is fresh in both landscape and storyline.
