Burberry saw its like-for-like store sales edge up 1% in its third quarter after trading was hit by Covid-19 related disruption in mainland China.
Excluding mainland China, the luxury brand’s like-for-likes increased by 11% with the EMEIA region, Japan and South Korea all achieving double-digit growth. However, sales in Asia Pacific and the US fell by 7% and 1% respectively while mainland China sales dropped by 23%.
Burberry said accessories continued to be a strong performing category, particularly the Lola handbag range. In addition, women’s ready-to-wear sales increased by a mid-teen percentage due to the popularity of dresses and knitwear featured in seasonal campaigns
Burberry continued to roll out its new store concept with 15 stores completed in the quarter, including Pacific Place in Hong Kong and North Park Centre Dallas in the US. It now has 84 shops in the new concept and said it is on track to complete 65 stores in the current financial year.
