Burberry has reopened its flagship store on London’s New Bond Street following a major refurbishment.
Marking an evolution of the luxury brand’s store concept, the shop at 21-23 New Bond Street aims to offer an immersive shopping experience.
The minimalist interior features an eclectic mix of contemporary furniture to create a stripped-back setting to highlight key Burberry pieces. Meanwhile overhead lighting has been crafted to replicate the iconic Burberry check. The space also includes a new VIP area.
The store will stock the brand’s womenswear, menswear, eyewear, shoes, and accessories, with a stronger focus on leather goods.
