In partnership with Roblox, Burberry has launched a virtual collection of handbags influenced by the brand’s “longstanding affinity for nature and the outdoors”.
Drawing inspiration from Burberry’s signature Lola bag, the limited-edition virtual range consists of five unique handbags in playful designs.
Crafted from materials like clouds, water and wild foliage, the collection was created in partnership with Builder Boy, one of Roblox’s most renowned digital fashion designers. For a limited time, Roblox community members will be able to dress their avatars with the virtual bag, leaning into Burberry’s adventurous spirit.
As a reflection of the brand’s commitment to experimentation, the collection will release in a staggered series with one bag dropping every 24 hours. Completing the collaboration is an exclusive emote that will be available to users for free for a limited time.
The limited-edition range is available for purchase in the Roblox Avatar Marketplace from today until July 15.
