Boots has pledged to bring customers the “most affordable Christmas ever” after new research revealed that two thirds of shoppers are looking to cut the cost of buying presents.
To help customers to save money during the cost-of-living crisis, Boots has introduced an extensive programme of deals and its widest range of gifts for every budget. Over 50% of its gifting range is priced at £10 or under and over 70% at £15 or under.
Boots has also added 26 new brands to its gifting range this year, including the likes of Giorgio Armani, Sol de Janeiro, Elemis, REN, Cai & Jo, Elixir and Sterling Goods. The range also includes treats for foodies by John Whaite, Tom Kerridge’s Shoreditch Kitchen and Philip Schofield.
