Boots has teamed up with ITV2’s Love Island programme for a second year running.
The partnership will see Boots stock the villa with a range of beauty products, including fragrance, cosmetics, skincare, haircare, grooming products and items from sun protection brand Soltan. There will also be new product categories for 2022 including dental, nails, toiletries and travel health.
The exclusive beauty partnership will be supported with a new Boots marketing campaign entitled “Better Be Ready to Find the Ones” which will help customers discover the products seen on the show.
Boots will also be introducing its recently launched cosmetics brands 17 and MakeUp Revolution to the villa this year, as well items from Sculpted by Aimee, Boots Glow Banana and Boots Ingredients Haircare. The new lines will be joined by popular ranges from last season, such as Fenty, Huda, Liz Earle, Mac, No7 and Soap & Glory.
Boot has revealed that many brands experienced the ‘Love Island effect’ last year with sales sales of Fenty, Liz Earle and Boots Glow products increasing by 61%, 44% and 34% respectively.
