Boots has committed to freezing prices across 1,500 of its own label products to ensure they remain affordable for customers during the cost of living crisis.
The Boots own label lines will be price locked until at least the end of the year and will include everyday essentials such as toothpaste, shampoo, nappies and shower gel.
The list of products spans a number of categories, such as toiletries, haircare, dental, health, wellness and beauty.
The newly expanded Boots own label range is now its biggest ever with over 11,000 health and beauty products.
Boots has also recently launched its Price Advantage scheme which gives Boots Advantage Card holders access to exclusive discounts on over 400 products each month. It also holds a weekly £10 Tuesday flash sale where shoppers can snap up money saving deals on big brand products every week.
