Boohoo has chosen Manchester Arndale for the opening of its first Debenhams.com beauty store.
The move follows the online fashion retailer’s acquisition of the Debenhams brand and website in January for £55 million from the department store’s joint administrators.
The 7,552 square foot shop will aim to connect the online and physical retail worlds by using interactive screens that feature real-time posting via social media platforms.
Spread across two floors, the store’s design reflects the brand’s new vision and takes inspiration from the high-end beauty products and fragrances it will sell.
Manchester Arndale welcomes over 42 million visitors in an average year and is home to more than 200 shops and restaurants.
