Bang & Olufsen has embarked on a new partnership with Scuderia Ferrari for the 2023 Formula 1 season.
In addition to Bang & Olufsen’s logo being featured on the cars driven by Charles Leclerc and Carlos Sainz, the deal will include the brand working closely with Scuderia Ferrari to create “best-in-class” Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races as well as in Bang & Olufsen stores across the world.
Trackside, Bang & Olufsen will install high-end products such as its Beolab loudspeakers and offer immersive TV experiences. Meanwhile Bang & Olufsen stores will hold a range of events celebrating the love of speed and music.
