Balenciaga has teamed up with Reliance Brands to enable it to enter the Indian market.
The long-term franchise agreement will see the company become Balenciaga’s sole partner in launching the brand in the country.
The partnership will be RBL’s second with Balenciaga’s parent group Kering.
Balenciaga’s collections span womenswear, menswear, accessories and objets d’art.
Reliance Brands has a wide range of brand partnerships with the likes of Jimmy Choo, Georgio Armani, Tiffany & Co and Superdry. In 2019, the company made its first international foray by acquiring British toy retailer Hamleys.
