Asda is trialling a ‘pet zone’ in selected stores as it looks to help pet owners pick up everything from insurance to accessories as part of their regular shop.
The supermarket is partnering with six brands on the initiative in its Gateshead, Eastlands, Minworth, West Bridgford and Caerphilly stores.
The move means that customers will have access to refrigerated fresh pet food, premium treats, accessories, toys, leads, collars and grooming products all in one place.
The dedicated zone will cater for both dogs and cats at all life stages and will include a wider range from brands such as Lily’s Kitchen, Freshpet and Denzel’s. It will also feature a range of Petface accessories and toys and UK-produced dog fragrances and grooming products from Bugalugs.
Pet owners will also be able to sign up for insurance through Asda Money partner Joii, which also gives the option to access to a 24-hour online vet service for emergencies via the Joii app.
