Asda’s like-for-like sales increased by 4.7% in its third quarter to mark its strongest quarterly performance since the first quarter of 2021.
The uplift follows a decline in the supermarket’s second quarter.
Due to the latest Asda Income Tracker showing that the average UK household was £432 worse off across the period compared to a year earlier, Asda boosted its value initiatives to help customers make more of their money.
This included rolling out 141 new products in the Just Essentials value range which includes staples such as rice, pasta, tinned tomatoes and tuna. Asda said the range has helped it to attract 400,000 customers from other supermarkets.
During the period, Asda also refreshed its bakery, meat, fish and poultry categories by adding over 100 new lines at different price points. This has led to a 15.5% uplift in bakery sales year-on-year and a 6.4% increase in sales in the meat, fish and poultry categories.
