Asda has launched an online money-saving advice hub to help parents cover children’s holiday costs.
The supermarket’s Essential Living Hub aims to be a one-stop website where customers can access a range of hints, tips and hacks, which go beyond the weekly food shop. These include advice on how to save energy, budget better, buy and cook smarter, and entertain children for free.
The move follows new research from Asda which found that more than three-quarters of parents admitted they would have to cut back on holiday activities such as day trips, cinema visits and eating out this summer due to budget constraints.
The latest Asda Income Tracker shows that 20% of UK households now have negative disposable income because their take home pay no longer covers spending on essentials such as groceries, energy bills, transport costs, mortgage or rent.
The supermarket has also recently announced that children aged 16 and under can eat for £1 in Asda Cafes until the end of the year.
