Asda says it has become the first UK major supermarket to launch a multi-partner frozen raw pet food proposition.
The retailer is offering pet food from Poppy’s Picnic, Wilsons Pet Food, Billy & Margot and Nurture Them Naturally in new frozen bays in six stores in Minworth, Queslett, West Bridgford, Gateshead, Eastlands and Caerphilly.
With prices starting from £1.95, products include items such as Bubble & Squeak, Turkey Dinner, Pork & Beef Complete and Duck. Asda will also be stocking frozen ‘Power Balls’ from Poppy’s Picnic.
