Asda has expanded its partnership with jewellery and accessories retailer Claire’s.
The move follows a successful ‘test and learn’ initiative with 10 stores which began in October 2020.
Due to positive feedback from customers, Claire’s fashion accessories will now be available in multiple formats within more than 500 Asda locations.
In addition to an offering its main ranges, Claire’s will also introduce seasonal items to Asda for Christmas, the return to school and Easter.
Spanning hair, cosmetics and fashion accessories, Claire’s ranges are stocked in multiple locations in Asda stores, including George, the hair and beauty aisles and seasonal event areas.
