Apparel Brands has acquired the London based streetwear brand Nicce.
The company will take on the license for Nicce clothing across wholesale and ecommerce.
The move means that Nicce will benefit from Apparel Brands’ support and guidance as it looks ahead to strengthening its wholesale business and accelerating online and international growth.
Meanwhile Apparel Brands has been able to diversify its portfolio and and will benefit from Nicce supporting its strategic priorities, particularly around choice and premiumisation.
Nicce clothing will remain available online at nicceclothing.com and through retail partners following the acquisition.
