Anya Hindmarch has teamed up with Asda and Co-op on new versions of the Universal Bag.
The fashion designer has been collaborating with retailers across the world on a new campaign, which aims to inspire further change in consumer behaviour by creating a new shopping bag solution to help reduce plastic waste.
The Universal Bag is the next generation of reusable bag and is 100% recycled and recyclable.
The Asda version will be available in green from the end of February in 300 stores nationwide, while the blue Co-op version will be offered in 315 stores from the end March.
