Aldi will be supporting charities, community groups and food banks throughout the UK by donating almost 250,000 meals to people in need during the Easter school holidays.
The move follows a survey conducted with community giving platform Neighbourly which found that 99% of foodbanks have seen a surge in demand since the start of the year.
On average, food banks have reported an average rise in demand of around 31% for their services so far this year and are expecting to see a 35% increase in the next three months as people struggle against higher energy bills and an increase in national insurance contributions.