Aldi has delivered its best ever Christmas with sales growing by 26% and topping £1.4 billion in December for the first time.
Fresh meat trading was particularly strong with fresh poultry and pork sales both rising by over 28%. Alternative roasting joints such as Specially Selected Decorative Gammon were also popular while sales of chilled desserts and fresh cheeses jumped by almost 30% and 50% respectively.
Meanwhile, sales of snacks such as crisps and nuts were up over 40% as the World Cup coincided with the run up to Christmas for the first time.
Aldi has also revealed that customers bought more than 48 million mince pies, 38 million pigs-in-blankets and more than 1,700 tonnes of sprouts in the weeks leading up to Christmas.
