This summer Aldi will give every child in the UK a chance to try an Olympic or Paralympic sport for free.

In partnership with Team GB and ParalympicsGB, Britain’s fourth-largest supermarket has today announced the launch of its ‘Get a Taste for Sport’ initiative, a new campaign aiming to help an estimated 20 million children stay active this summer.

From Monday 19th June until Monday 31st July, shoppers who spend more than £30 in store at Aldi will receive a voucher which entitles a child to a free taster session of an Olympic or Paralympic sport of their choosing.

Whether they want to try triathlon, give gymnastics a go or have a crack at wheelchair basketball, codes can be redeemed online which will show all the participating clubs nearby and how to book their free place.

The launch of the initiative follows a new poll* commissioned by Aldi which revealed that more than half (54%) of low-income parents either plan to or have already cut back on the number of sport clubs they send their child to.

Two thirds (68%) of hard-up parents will have to make sacrifices to pay for their child to attend sports clubs this summer, whether it be picking up on extra work (38%) or socialising less (37%).

The research also found that three quarters (76%) are worried about being able to cope financially during the school holidays, with the cost of bills (80%) and days out for their child (75%) among the top concerns.

Aldi has been a sponsor of Team GB since 2015 and ParalympicsGB since 2022, proudly supporting every athlete with helpful initiatives to keep them fuelled like providing £25 in vouchers to spend at Aldi each month.

Forming part of these partnerships is the Get Set to Eat Fresh programme, which aims to promote the benefits of eating fresh and healthy food. Working with Team GB and ParalympicsGB ambassadors, Aldi has so far helped reach more than 2 million children, sharing the importance of a well-balanced and nutrient-rich diet.

Last week, Aldi was announced as the UK’s cheapest supermarket for a record twelve months in a row by consumer champion, Which?, reassuring its commitment to shoppers that they’re getting high quality products at the best possible price.

* Research was conducted by Censuswide between 19th-26th May 2023, with a sample of 2,000 UK parents from low-income households (as defined by the government department of work and pensions)