F&F Online Marketing Manager
This is an exciting opportunity to join the F&F clothing team. You will be pivotal in helping launch and drive the growth of F&F clothing on our website. As Marketing Manager, Online, you will lead the development and execution of marketing plans for clothing to drive customers to site and achieve commercial objectives.
Accountable for working with internal teams and agency partners to deliver impactful campaigns and marketing initiatives across all channels. This role is “expert” and often the first layer of management of people or projects.
You will be responsible for:
Develop and implement the online marketing strategy for Clothing, ensuring alignment with Tesco's broader brand objectives and customer insights
Lead the creation and delivery of multi-channel marketing campaigns based on trade and business objectives.
Collaborate and brief in house teams to ensure alignment, teams to include Marketplace, Online, CRM, Trade, Content, and Performance Marketing.
Serve as the point person to communicate commercial and brand priorities from the Marketing plan to the Trade/Content & Publishing team ensuring updates and launches ensuring deadlines are met
Oversee the production of marketing assets, managing timelines, budgets, and creative outputs to ensure high quality, on-brand delivery.
Apply customer insights and data to inform strategy, refine messaging, and optimise campaigns for maximum effectiveness.
Partner with relevant teams and agencies to develop media plans that balance reach, engagement, and return on investment, ensuring efficient budget allocation.
Coordinate with PR and Influencer Marketing teams to amplify campaigns through earned media and partnerships that drive traffic to the site.
Monitor and report on campaign performance, managing relationships with creative and media agencies to ensure campaigns are delivered on time, within budget, and to a high standard.
Coordinate 360 reporting across all relevant channels for weekly trade and monthly governance meetings, providing actionable insights and recommendations for continuous improvement.
Champion the F&F brand
This role is a hybrid working role. It requires three days a week working at our head office in Welwyn Garden City. Does this sound like the role for you? If so, we would love to hear from you!
You will need:
Experience relevant for this job:
• Proven experience in developing and executing digital marketing campaigns
• Ability to manage complex projects and multiple stakeholders.
• Knowledge of paid, owned and earned marketing channels
• Experience working with creative and media agencies to deliver high-quality campaigns.
• Ecommerce experience
• Budget management and optimisation for campaign efficiency.
• Understanding of measurement and reporting tools.
• Teamwork & collaboration
• Agency and stakeholder management.
• Creative thinker with a data- driven mindset
Key people & teams I work with inside and
outside of Tesco:
• Customer Insight team at Tesco
• Dunnhumby
• External research and Insight agencies
• F&F shoot & production team
• Internal Brand and Marketing teams
• Media Planning teams
• PR, Social media and Content teams
• CC & CRM teams
• Marketplace team
• Trade & Content team
• Tesco online team
• External creative and media agencies
• Finance
People, budgets & other resources I am
accountable for in my job:
• Marketing and Media budgets.
Operational skills relevant for this job:
• Strong understanding of customer insights and datadriven decision-making.
#LI-AO1
#LI-Hybrid
What's in it for you:
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us:
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.
We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility
