Tails.com has launched its first in-store range.
Called Nourish & Protect, the range has been made available in 108 of Sainsbury’s stores as part of the supermarket’s Future Brands programme.
Tailored by age, breed size and health need, Nourish & Protect has been developed by veterinary and nutrition experts to target key concerns for UK dog owners such as weight, gut health and immunity. The range is paired with a digital service that allows customers to access a personalised portion guide and measuring scoop just for their dog via a QR code on the bag or directly at tails.com/nourish.
Launched in 2014, tails.com currently serves over 14 million meals to UK and European pet owners every month.
