Starbucks has launched its returnable cup program – allowing customers to opt for a reusable in the same way they would a single use cup.
Without needing to remember to bring their own cup, customers can ask for their beverage to be served in a reusable cup when ordering at the till. Simply put down a £1 deposit when ordering, which will be fully refunded when the cup is returned.
The cups will then be professionally cleaned and sanitised before further reuse. All customers opting for a returnable cup will also receive Starbucks usual 25p reusable discount.
Starbucks new returnable cup program aims to break down existing barriers preventing greater reusable uptake by building reusables into people’s daily lives.
According to a 2019 UK study by environmental charity Hubbub, over a third (36 percent) of people don’t use a reusable cup every time they buy a hot drink because they simply forget their cup.
Over the next two months, Starbucks will test and trial its new program with busy Londoners in Canary Wharf, as well as an entire European city (Geneva), drawing on learnings from its previous UK pilot at travel hub destination, Gatwick Airport. Ultimately, the goal is to have a reusables solution in all 4,000 Starbucks stores in Europe, Middle East and Africa by 2025.
