The Savage x Fenty lingerie brand has secured $125 million in new funding,
Founded by pop start Rhianna, the company is also opening its first physical store with the launch of a shop in Las Vegas this week.
According to a report by Forbes, the new funds are the result of a Series C funding round led by Neuberger Berman. Other participants included previous investors L Catterton, Avenir, Sunley House Capital, Advent International and Marcy Venture Partners, as well as newcomers Abu Dhabi Growth Fund, LionTree and Multiply Group.
Launched in 2018, Savage x Fenty is joint venture between Rhianna and TechStyle Fashion Group, the owner of Fabletics and Just Fab.
