Pret A Manger is trialling its first loyalty programme as part of its omnichannel transformation.
The scheme ‘Pret Perks’, will be rolled out in stages to loyal Pret customers, with Pret Coffee subscribers getting early access to the programme as part of its beta testing.
From 30 November, Pret Coffee subscription customers will be able to access the programme through their Pret A Manger digital accounts on the company’s app or website by using their existing coffee subscription permanent QR code. Pret Perks users will earn a star every time they shop or use the company’s click & collect service. In addition, Pret Coffee subscribers will earn a star for every month they renew their subscription and any time they purchase a meal or a snack along with one of their five Barista-made drinks a day.
Rewards will range from free Pret popcorn to vegan cookies and customers will be able to choose a reward from a pre-assigned category after receiving 10 stars. Once earned, rewards can be redeemed in shops in up to 30 days.
The move is part of Pret’s ongoing transformation plan which includes enhancing its digital offering. In addition to launching the coffee subscription service, click & collect and its own app in the last 18 months, the company has expanded its delivery service with Deliveroo, Uber Eats and Just Eat. Pret has also recently announced that it will be opening more than 200 shops in the UK in the next two years in both regional and suburban areas.
