Perfume Direct is predicting that it will have a record Valentine’s Day sales period as growth in online sales of fragrances and grooming products shows no signs of slowing down for the online business.
The forecast follows 50% year-on-year growth for PerfumeDirect.com in 2021 when the retailer saw an 81% increase in December and shipped more than 45,000 orders in the two months leading up to Christmas Day. It has now reported a stronger year-on-year start to 2022 as consumers put perfume and aftershave at the top of their Valentine’s gifting list.
