Next has worked with a leading UK skincare development laboratory and manufacturer on a new beauty brand called Woah.
Featuring 16 vegan skincare products, the range is being made available exclusively at next.co.uk and includes items such as cleansers, serums, micellar water, toner, eye cream, face masks and moisturisers.
Next said the products have been developed to work on most skin types with all designed to create a step-by-step routine from morning until night.
Prices range from £8 for a cleansing kit to £150 for the Woah Skincare Ultimate Collection.
The move has boosted Next’s beauty offering and follows the retailer’s purchase of the Fabled by Marie Claire beauty business from Ocado in 2019.
