Next has launched a new womenswear brand called Friends Like These.

Soft-launched in August 2021, the label is described as a “feminine, trend relevant brand”and is designed for women aged 25-50.

Available online at Next, the brand’s collection features midi and maxi dresses, skirts, jeans, cardigans, tops and footwear. Sizes range from 8 to 20, with plans for this to be expanded as the collections grow.