Nespresso has launched a new experiential store at the Trinity Leeds shopping centre as part plans to elevate its retail approach.
The boutique style shop features a ‘Taste & Discover’ area where customers can explore and create their own coffee recipes using iPad tutorials and Nespresso machines. In addition, augmented reality experiences allow consumers to immerse themselves in the stories, heritage and expertise behind Nespresso coffees and understand how capsules are recycled to give waste a second life.
The shop also includes ‘Coffee as an Art’ masterclass area to enable shoppers to learn about recipe creation and gain insight into the brand’s AAA Sustainable Quality Programme.
The store has also been designed to reflect Nespresso’s commitment to sustainability, recycling and circularity, with sustainable features including tabletops made with used coffee grounds.
