Marks & Spencer has invested in fast-growing activewear brand platform The Sports Edit.
Founded in 2015 by Nick Paulson-Ellis, the platform offers a range of popular brands in the premium sportswear, athleisure wear and yoga categories. as well as items from new and emerging brands.
The site will continue to be run independently by Paulson-Ellis following the investment, but will be supported in its growth by M&S.
The move marks a continuation of M&S’s strategic focus on activewear which has seen the retailer grow its Goodmove brand to be its biggest in-house womenswear brand in just two years.
M&S said it will benefit from The Sports Edit’s highly engaged customer base and valuable learning opportunities, which will help grow the retailer’s ‘Brands at M&S’ platform.
