Iceland’s managing director said his staff won’t be “policing” shoppers when it comes to wearing a mask.
Iceland’s Managing Director Richard Walker has said that staff will not be forcing shoppers to wear masks, despite them being made compulsory in shops from Tuesday as part of new Covid-19 rules.
The chain’s managing director said that Iceland would instead be focusing on the “long-term recovering of the high street.”
Walker said staff on the shop floor should not be asked to intervene when they spot someone without a mask and that Iceland staff would not be policing the policy in their stores.
He told the Daily Mail: “We fully support the reintroduction of compulsory face masks in shops, however, we won’t be asking our store colleagues to police it.
“Our store teams, alongside all retail workers, have shown heroic efforts in terms of ensuring safety for customers and building back consumer confidence and it’s crucial that we stay focused on the long-term recovery of the high street.
“We need to continue to encourage people to shop in stores if they feel comfortable, and I’m hopeful that the latest guidelines won’t discourage customers from doing so.”
