H&M Man has launched a new sportswear campaign fronted by broadcaster Roman Kemp and poet Hussain Manawer.
Called Explore Your Nature, the campaign aims to highlight how sportswear and physical activity can positively affect mental wellness and mindfulness.
The messaging is put across through a three part film where mentors like British Black explorer Dwayne Fields, quadriplegic veteran Mark Ormrod and eight men trek from London to Epping Forest. The film documents the art of conversation amongst men and delves into each individual story of every man on the walk.
H&M has also partnered with The Book of Man and suicide prevention charity Campaign Against Living Miserably for the campaign.
