Beaverbrooks has teamed up with Swiss watchmaker Tudor on the opening of a Tudor’s first UK boutique outside of London.

Owned and operated by Beaverbrooks, the store is situated at Sheffield’s Meadowhall shopping centre and offers a range of classic, sport, diving, and heritage-inspired watches. In addition, the shop is the only one outside of London to stock the latest Tudor Black Bay 58 Bronze Boutique Edition Watch.

In line with the opening, Tudor has revamped the design of its points of sale. Beaverbrooks said the new concept aims to place Tudor watches as the main focus of attention and express the character and identity of the brand.

In addition to the new boutique opening, Beaverbrooks will also be revamping its own Meadowhall store by giving it a fresh new look.