Fabletics, co-founded by actress Kate Hudson, is opening its first UK store on London’s Regent Street this month.
Described by the brand as an “experiential pop-up,” the store will integrate the brand’s digital roots with a technology-driven approach to offer an omnichannel experience. The Fabletics store will be equipped with the brand’s Omnisuite and Omnishop technology, designed to seamlessly link online and retail activity for VIP members and associates to create a frictionless shopping experience.
The OmniShop technology will allow customers and Fabletics VIP members to request a different size or colour, check stock, and engage in styling tips, all without leaving the fitting room. In addition, touchscreens with a simple style quiz will be displayed throughout the stores to help customers decide which styles best suit their needs and preferences.
While iPod-based POS systems, powered by Omnisuite, will allow Fabletics associates to help customers shop the website and arrange for the free shipping of products directly to the customer’s doorstep.
The London store marks Fabletics 72nd worldwide and aims to enhance the customer experience by allowing consumers to “touch, feel and engage with the brand”. The store spans around 2,400 square feet across two floors and will offer size-inclusive ranges across its women and men’s collections.
