The Co-op has moved all of its branded and own-label South African wine to Fairtrade.
The move means the retailer now stocks 57 Fairtrade wines, 45 being of which are from South Africa.
Due to the South African wine industry being hard hit by the impact of Covid-19, the Co-op has also invested £800,000 through donations and social premium into a start-up winery, Fairroots, in Olifants River South Africa. The funding will enable Fairroots to develop an education centre and environment and financial training. The winery spans over 34 hectares, and has eight permanent workers, plus additional seasonal producers. The Co-op will eventually sell wine from here in its stores.
