Adidas has launched a new campaign that celebrates creativity across the worlds of music, art, style and movement.
Called Club Originals, the campaign features a line-up of top talent including London-based American singer Ashnikko, indie rock artist Bakar and Rinse FM host and DJ Jyoty.
Adidas is also inviting its community to celebrate Club Originals via a series of parties, pop-ups and creative partnerships across Europe.
The UK activation will take place in London on 20 April at the Beyond The Streets Exhibition at the Saatchi Gallery. Celebrating creativity across the spectrum of art, dance, music and fashion, the event has been created in partnership with youth-led media platform GUAP Magazine. The night will feature a mix of live performances and curated DJ sets.
Adidas is also teaming up with viral live music creators COLORSxSTUDIOS to launch a new content series on the Adidas Originals YouTube channel. This will showcase the latest creative talent across music, fashion and art.
The biggest Adidas Originals campaign since 2020, Club Originals will run across multiple Gen Z touchpoints including TV, cinema, OOH, paid social and brand partnerships.
